Mobile and the Connected World
Q1 2024 Mobile Trade-In and Upgrade Data Trends Review
Our Trade-In and Upgrade Data Trends Review highlights some interesting movements in the industry during the first quarter of this year.
Fast, convenient repair options for happier customers.
As convenience and ease of use become increasingly important parts of the customer experience, we've seen a growing interest in innovative, value-added support. For example, a recent Assurant study found that 70% of consumers are more likely to purchase a connected device if value-added support, like protection and repair, are offered at the time of purchase. This number represents a 44% jump from pre-pandemic levels when we conducted the same study in 2019.
And, when it comes to support for appliances, tech, and other products, consumer preference for come-to-you repairs has risen 120% since the onset of the pandemic. At Assurant, we're meeting this demand with a robust come-to-you repair network. Our technicians will meet your customers at their houses, at their offices, or anywhere in between.
