For many consumers, their desire for the latest smartphone may be outweighed by the price they would need to pay for it. Trade-in and upgrade programs are an increasingly important part of the economic equation for incentivizing consumers to purchase a new device. Mobile carriers, cable operators, retailers, and OEMs with optimized programs can offer their consumers better value, encourage demand and generate revenue from new devices. Assurant’s point-of-sale software integrates our industry-leading analytics for comprehensive market, pricing, and business insights. Those with the right offers are better positioned to gain brand loyalty and capture new market share.