Used-car buyers in today’s inflationary market are seeking more value, more quality, and more overall satisfaction from their purchase. Dealers need to respond by providing more attractive offers that set their business apart from the competition.
One surefire way of standing out from the crowd is by offering a value-building certified pre-owned program. A certified program allows dealers to develop market and brand recognition and even potentially replace their OEM certified products with options that give them more control. Certified programs can help lead to more market and brand exposure, as well as improved sales and loyalty. This is because you’re giving more value to the customer. As the saying goes, when value exceeds price, you sell more cars.
With certified units outperforming the overall used-vehicle market in 2023 into 2024,* certified programs like Assurant Vehicle Care (AVC) Quality Certified offer multiple pathways to dealership profit. These pathways include increased sales and F&I attachment, higher service lane traffic and even profit participation potential.
Unlock the Value of Quality Certified: Set Your Pre-Owned Inventory Apart from Ordinary Used Cars
Certified pre-owned vehicles have become increasingly popular in recent years as a way for consumers to purchase high-quality, reliable vehicles at more affordable prices.
The AVC Quality Certified program helps give your customers peace of mind around used car quality and reliability. It also sets your dealership apart by delivering more value up front.
That’s because the Quality Certified program is genuinely different. Quality Certified vehicles are subject to rigorous inspections and reconditioning for engine, transmission, drivetrain, and other major systems to ensure they meet or exceed the manufacturer's standards. These vehicles come with an inspection report, are backed by a limited warranty and feature other benefits that are not typically offered with a standard used car — including roadside assistance, substitute transportation and more.
A certified pre-owned limited warranty designed for dealer success
See how our Quality Certified® pre-owned vehicle program can help develop your automotive-retail business.
How your whole Dealership Benefits: A Customized Certified Pre-Owned Program for Your Market and Goals
AVC Quality Certified offers benefits that ordinary programs may not. For instance, Quality Certified is extremely flexible, allowing you to tailor coverage that fits your goals and your market. This includes extensive powertrain and exclusionary coverage options that come in a wide array of term and deductible choices ranging from 3-month, 3,000 mile plans up to lifetime coverage and everything in between.
This level of customization is achievable because Assurant owns the proprietary underwriting and claims data, which increases the profit potential of Quality Certified vehicles. Since the vehicle has already been inspected, dealers can offer a Quality Certified wrap that discounts the cost of a VSC based on the length of the coverage. Dealers can also participate in any underwriting profit on those products and limited warranty reserves.
In addition to helping drive dealership sales and PVR, Quality Certified also supports service department profitability and loyalty, as all repairs within a 40-mile radius prompts service communications with the selling dealer.
Assurant helps you integrate Quality Certified to be a robust, culturally transformative program. From kick-off and implementation to ongoing one-on-one training, we help you get the most performance from sales to profit participation by:
- Teaching your sales teams how to build Quality Certified value into the sale
- Training your F&I managers to communicate to customers how they can get more value by protecting a Quality Certified vehicle longer
- Advising your accounting department on proper activation
- Training your service department on proper certification and reconditioning processes
- Offering Automotive Training Academy 5-step training to to strengthen program cohesion
Offering AVC Quality Certified vehicles is a win-win for both dealers and customers. It makes it easier for dealers to appeal to more buyers across more brands. Dealers can quickly gain their customers’ interest and increase their chances of making a sale while building lasting relationships. In turn, customers receive confidence in their purchase, more value, and a dealer they can trust for service and future purchases.
Interested in learning how Assurant can help drive growth at your business?
Contact us now and let our experts guide you through the process.
