Connected Consumer

The Connected Consumer Trends Report

Understanding how advancements in technology affect consumer sentiment and drive purchase decisions

Hope and Skepticism in a Tech-Driven World

When it comes to technology, consumers today are torn between excitement and hesitation. To better understand this push and pull, Assurant developed the Tech Sentiment Index (TSI), a measure of how people feel about technology overall. This year’s TSI comes in at 58.7. While this leans slightly positive, it’s clear there’s a balance of emotions in play. For businesses, this signals an opportunity to address both the hope and the skepticism that define today’s tech landscape.

A Closer Look at the TSI Score

The Tech Sentiment Index is designed to offer a snapshot of how people feel about living in today’s connected world by blending emotional reactions, perceived impacts, and awareness around emerging trends. 
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At 58.7, the TSI reveals a complex array of emotions tied to consumer perception of technology.

Positive Reactions: Consumers often feel curiosity (60%) and excitement (52%), especially when it comes to innovations that improve their quality of life.

Negative Reactions: Skepticism (38%) and anxiety (34%) remain strong, with particular concern around privacy, data security, and the complexity of new tech.

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The Four Tech Personas

The Connected Consumer Trends Report identifies four distinct tech personas, each with their own motivations, needs, and feelings around developing technology.
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Staying Ahead of the Curve

Technology is evolving at lightning speed, changing how we live, work, and interact with the world every day. From artificial intelligence and 5G networks to the groundbreaking possibilities of quantum computing, this next generation of innovation is set to redefine consumer experiences. Staying aligned with consumer priorities can secure your spot as a trusted leader in this dynamic space.

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